Introducing a product to the Chinese market Part 2

We are starting another 4-part series on our blog. You will accompany us on the way to introducing a new product from China to the German market. To be more precise, we will show you step by step how we proceed. Unfortunately, we can't reveal what kind of product it is at the moment. When the time comes, you'll be the first to find out here!

STEP 2 is mainly concerned with the development of a sales concept. The following questions are open and need to be clarified:

B2B: Here you have to decide whether to approach retailers directly or use the help of a sales partner. In some cases, you lack the expertise and it makes sense to turn to a partner, even if this initially incurs more costs. The advantage of the B2B variant is that you have no end customer contact. This eliminates various tasks such as technical support, complaints, etc. Conversely, this means less stress for you.

B2C: To simplify the whole thing - we sell directly to the end customer, whether via our own online store or via Amazon. If you want to sell via Amazon, you should definitely inform yourself about the various offers. There is the possibility that your store will be represented online on Amazon. In short: You are still responsible for shipping, processing etc.. Amazon is just the "middleman". The other option is Amazon FBA. We have already shared a lot about this on LinkedIn. If you're interested in the topic, take a look there!

To summarize the whole thing once again: If you want to launch a product on the market, there are two options: B2B (offline) or B2C (online). You have to find out for yourself which is best for your product.

You can find out what happens next week in the third part of our series "Be a part of our journey"