Introducing a product to the Chinese market Part 3

We are starting another 4-part series on our blog. You will accompany us on the way to introducing a new product from China to the German market. To be more precise, we will show you step by step how we proceed. Unfortunately, we can't reveal what kind of product it is at the moment. When the time comes, you'll be the first to find out here!

STEP 3 is mainly concerned with marketing. The following questions are open and need to be clarified:

We explain briefly and concisely what a marketing concept or marketing strategy actually is:

The marketing strategy defines the way in which you want to reach people from your target group and how you then turn them into customers. The marketing strategy answers the basic questions without going into too much detail. It then serves as a guideline for everyone involved in the tactical and operational decisions of day-to-day business. In order to find the right strategy, we have looked at the following points:

This brings us to the point of defining channels. Choosing the right channels, i.e. the different ways in which you want to address your target group, is a very important decision. You have to think about which channels you can use to address them effectively. To do this, the target group must be easily accessible on this channel and this channel must also suit you and your offer.

In short: first focus on the channels that make the most sense for you. Don't try to do as many things as possible, but as few as necessary - but then do these channels really well.

You can find out what happens next week in the fourth and final part of our series "Be a part of our journey"