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Introducing a product to the Chinese market Part 4

Introducing a product to the Chinese market Part 4 Grafik

Be a part of our journey!

Unfortunately, the 4-part series "Be a part of the journey" on our blog ends today. You will accompany us one last time on the way to introducing a new product from China to the German market. Unfortunately, we still can't tell you what kind of product it is. But when the time comes, you'll be the first to find out here!

Summary

In today's article on the topic of "How to launch a product on the Chinese market", we're going to take a brief look back at the most important terms. We'll take another look at the most important general terms and create a small checklist for you. When do you have to do what, i.e. in what order do you proceed?

As our own project, on which this article is based, has not yet been completed, we cannot tell you exactly how it will turn out in the end. However, we are now giving you a checklist that can help you with future projects:

  • Who are your potential customers?
  • Does the product already exist on the market in this or a similar form?
  • Is there already a demand?
  • Is the product already successful on the market?
  • Which channels are used for sales?
  • Creation of a marketing concept (in line with the sales strategy)
  • Which channels are used for marketing?
  • B2B (Business-to-Business)
  • B2C (Business-to-Customer)

Definition of the target group

  • What makes us special? (Define USP)
  • Definition of how we want to inspire customers
  • Development of a promise and guarantee
  • Development of a convincing entry-level offer
  • Formulate advertising copy
  • Definition of the process
  • Set channels
  • Development of marketing cooperations

We hope this checklist will help you if you want to launch a product on the German market!

Make contact

info@kaiserberg-trading.comAntwort innerhalb 24h
+49 (0) 7171-9782241Montag - Freitag: 8:00 - 17:30 Uhr
Güglingstraße 6673529 Schwäbisch Gmünd

Further stories

Introducing a product to the Chinese market Part 3

Today we are taking you on the third and penultimate part of our market launch journey.
28.07.2022
11 Min

Introducing a product to the Chinese market Part 2

Today we are taking you on the second part of our market launch journey. As explained in the first article, we are currently launching a product from the Chinese market in Germany.
14.07.2022
9 Min

Introducing a product to the Chinese market Part 1

You will accompany us on the way to introducing a new product from China to the German market. More precisely, we will show you step by step how we proceed.
07.07.2022
9 Min

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