PetPurry - Amazon FBA example

Why we opted for FBA shipping with Amazon

When deciding how to deliver our products to customers, there were many options to choose from. However, after careful consideration, we opted for Fulfillment by Amazon (FBA). In this blog article, I would like to take a closer look at the reasons for this and explain why it is of great benefit to us and our customers.

Perfect size for Amazon's warehouse: One of the main reasons for choosing FBA shipping is the nature of our products. Our products are very small and lightweight, which makes them ideal for storage in Amazon's fulfillment centers. By storing them at Amazon, we can make physical warehousing more efficient and require less storage capacity ourselves.
Cost-efficient shipping: Amazon offers special shipping conditions that allow us to ship products to end customers at a lower price. Amazon's economies of scale and optimized logistics lead to lower costs per package, which allows us to pass these savings on to our customers.
Prime Shipping Seal: Another key benefit of the FBA program is the eligibility to use the Prime Shipping Seal. Products that are shipped directly from the Amazon warehouse are marked with this seal. This signals to customers that they can receive their orders very quickly - often the very next day. This seal not only improves customer perception of our products, but also increases the likelihood of purchase.
Simplified logistics and customer service: By using FBA, the entire logistics process - from picking the products to packaging - is handled by Amazon. For us as a company that handles a large number of products, this is extremely practical and efficient. Amazon also handles customer service and the management of complaints and returns. This frees up our internal resources considerably and allows us to focus on other important aspects of our business.

Conclusion: Choosing Amazon's FBA program was a strategic decision that allows us to scale our business efficiently, reduce costs and provide excellent service to customers. By outsourcing warehousing and logistics to Amazon, we can focus on growing our core business while ensuring that our customers are satisfied and receive their products quickly and reliably.

By taking these aspects into account, we have chosen a solution that is of great benefit not only to our company, but also to our customers.