The Chinese market is not only one of the largest markets in the world, but also has a soft spot for German products. German companies and products enjoy a very special reputation in China and are considered to be of very high quality. Nevertheless, it is not always so easy to sell a product successfully on the Chinese market, as there are major differences between the European and Asian markets. One of the reasons for this is the major cultural differences. Therefore, a detailed market analysis should always be carried out to see whether there are enough interested buyers for the product in question.
In the Chinese market, the name of the product is very important and as a German company you should think carefully about what to call the product. Simply adopting the German name can lead to problems, as some German words sound similar to Chinese insults or other unpleasant things. Names with reference to superstitious statements or national symbols should also be avoided. Chinese, euphonious and positive names are best received on the Chinese market. These names, as well as the rights to the product, should be protected at all costs, as counterfeit products quickly appear in China. It is not only the protection of rights that should be considered at an early stage, but also any certificates that may be required. There are also many rules to be observed when exporting to China. For example, the goods must not be packed in wooden crates with bark parts. You should definitely pay attention to all these details if you want to gain a foothold in the Chinese market.
Success on the Chinese market is closely linked to the brand, as the brand plays a decisive role in the purchasing decision for Chinese customers. For this reason, a Chinese brand logo should always be created, which Chinese customers perceive as appreciation. Overall, many advertising materials should be translated into Chinese and realized with Chinese characters, for example brochures or business cards. Particular emphasis should be placed on "Made in Germany", which has become a real seal of quality for the Chinese market.
But this alone is not enough, advertising should also be done on various internet platforms and on social media. This is particularly important as China is the world's largest online trading community. The WeChat site is particularly popular and can be used to build contacts and publicize brands. However, you should always bear in mind that the internet in China is regulated by the state and that different rules apply than in Europe. You should therefore never comment on political issues or other critical Chinese topics, as otherwise the state may impose serious consequences. A Chinese website can also be used very well for marketing purposes, but attention should be paid to the local design patterns. Even if this often appears confusing and chaotic to European viewers, it appeals to Chinese customers much better than a site that has simply been translated and retains the "German" design.
You are not familiar with the Chinese market and it seems too complicated for you to do it yourself? No problem! Send us an inquiry for the distribution of your product on the Chinese market. This request should contain information about the product. After we have reviewed this request, we will work with you to clarify all decisions regarding transportation and distribution so that your product is placed on the Chinese market in the best possible way. There is a possibility that we will also take care of the marketing of your product on the Chinese market. Another option is for us to look for a suitable Chinese agency for you to take over the marketing for the Chinese market. You receive an all-round carefree package and can concentrate on your core business, and we take care of the rest!
